Yuu Hirosawa

Kao Corporation
Consumer Products, Curel Dep, ABM
I worked on Digital Marketing from 2015 to 2018.
As a Digital Marketing Director, I supported many Brands, especially in Beauty.
Planning new communication, schemes using digital technologies or advertisements and measuring the effectiveness of them.
Covering the Digital Marketing widely.
From the perspective of a Digital Native Generation, I tried some new challenges to develop our Marketing.

Now, I am an Assistant Brand Manager of a Beauty Brand.
I'm working on all of Marketing Process; Product Development, Demand & Supply, Communication and Sales.

As a Marketer who is familiar with Digital, I try to suggest new Marketing Strategy.
Session:
KYOTO16:05 - 16:35 [(日本語) 汚い広告って、どうよ?〜デジマ下剋上] 京-15